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Pledge 2023

Company: Waterwise

 

Project: Waterwise have been running their annual pledge campaign since 2021. For #Pledge2023, they wanted to innovate their digital campaign with an aim to get as many people to sign up.

Outcome: I created a campaign which brought the value for water to the fore. The campaign focused on various key drivers such as affordability as well as the societal and environmental impacts of the drought in the previous year. I created over 130 images for social media, as well as gifs, adverts, and a campaign video. New content and challenges were created for each day of the pledge. Avoiding content fatigue and adding value - leveraging various stakeholders and industry insight - a mix of long-form and short-form content was used, such as opinion pieces, guest articles and top tips. This campaign has been used for the following year, #Pledge2024.

Year: 2023.

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Thanks for visiting - Jess

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